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With artificial intelligence, Agronow is beginning a new revolution in agribusiness: Agriculture 5.0

With artificial intelligence, Agronow is beginning a new revolution in agribusiness: Agriculture 5.0

SAO PAULO,  /PRNewswire/ — One of the best-known

agribusiness technology companies, Agronow is spearheading a new

revolution: Agriculture 5.0, through which it will be possible to

monitor crops by using artificial intelligence, making it possible for

all sectors involved in agribusiness – banks, tradings, lenders and

insurers – to receive alerts, information, analyses and projections

that are fundamental for remotely strategic decision making.

“Agronow is developing a technology that uses neural networks to

determine what a crop is without having a manual input. This will

allow the company to make correct estimates not only about yields, but

also about the total agricultural production of a region or country.

So we will be able to deliver completely new market intelligence with

a detailed vision of how to expand the agricultural frontier and of

changes in weekly production,” said the CEO of the company, Rafael


Capable of monitoring any rural property anywhere in the world by

using satellite imagery, Agronow places all of the information on a

farm’s productivity onto a unique platform, with climate and marketing

information, harvest alerts, drops in production, product quality and

other variables of interest, and it also projects future harvests with

a high degree of certainty.

Coelho explained that Agronow’s analysis allow the most productive

areas with the greatest business potential to be identified.

“Companies will be able to decrease risks and to have more knowledge

about areas that are unknown or that do not have good information. Not

having reliable information causes them to adjust prices in order to

mitigate their product risk. With the use of our platform, over the

long term it is expected that there will be a reduction in the

products and services prices – such as lending and insurance –

allowing a better cost structure for rural producers and,

consequently, improved food production.”

Because of the uniqueness and efficiency of the tool – which has its

own algorithm, with radiometric and thermodynamic parameters to

determine a crop’s yield potential – Agronow has received awards and

was selected for a series of acceleration and networking programs. The

most recent is boostLAB, of Banco BTG Pactual.

Headquartered in Brazil, Agronow has already processed more than two

billion acres.

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