New National Survey Shows Only 2 Percent of Consumers Concerned About Consuming Biotech Foods

ST. LOUIS, July 1, 2014 /PRNewswire/ --While consumer awareness about biotechnology and GMOs skyrocketed in 2014, only 2 percent of
consumers cite GMOs as a barrier to eating foods or beverages,
according to the 21st Annual Consumer Attitudes about Nutrition study.
At the same time, 57 percent characterize the role of biotechnology as
positive or neutral/no opinion based on the survey conducted annually
by the United Soybean Board (USB). Among consumers with a positive opinion about biotechnology, the following reasons emerged:
-- Improve nutrition
-- Allow for lower use of pesticides
-- Improve crop yields
Many experts agree that biotechnology has a positive role to play in
food production. "Biotechnology is a critical tool for improving
nutrition, positively impacting the environment and increasing food
production to meet the world's needs," stated Martina
Newell-McGloughlin, director of the International Biotechnology
program at the University of California-Davis.
A closer look at the data:
-- 58 percent are familiar with the term GMO, up 14 percent over 2013
-- 53 percent are familiar with the term biotechnology, up 13 percent
over 2013
-- 78 percent of those familiar with the term biotechnology say it is
important that food production supports the long-term health of the
-- 71 percent believe GMO products should be labeled, up 10 percent
since 2013
Study Methodology The 21st Annual Consumer Attitudes about Nutrition
study is conducted by the United Soybean Board to address current
topics of interest to the food and health industries. The 2014 study
was conducted by an independent research firm in February 2014 and
includes 1,000 random surveys consistent with the U.S. population.
About the United Soybean Board The 70 farmer-directors of USB oversee
the investments of the soy checkoff to maximize profit opportunities
for all U.S. soybean farmers. These volunteers invest and leverage
checkoff funds to increase the value of U.S. soy meal and oil, to
ensure U.S. soybean farmers and their customers have the freedom and
infrastructure to operate, and to meet the needs of U.S. soy's
customers. As stipulated in the federal Soybean Promotion, Research
and Consumer Information Act, the USDA Agricultural Marketing Service
has oversight responsibilities for USB and the soy checkoff. For more
information on the United Soybean Board, visit

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