Ag Leaders Participate in USMEF Market Expo
The leaders of several agriculture organizations from around the U.S. are participating in a visit to the Middle East and Europe organized by the U.S. Meat Export Federation. They are developing a deeper understanding of the potential of these two export markets for U.S. beef, pork and lamb. The first stop for the group was the largest food industry trade show in the Middle East. According to USMEF - the Middle East region on display at the show is a stable trading partner for the U.S. beef industry. In fact - it was the number four market in volume during 2013 - purchasing 147,696 metric tons of product valued at 276.2-million dollars. The region combines Egypt and the United Arab Emirates. It's a smaller market for U.S. pork - though it did grow 27-percent in volume and 50-percent in value last year. In addition to attending the trade show - the team will receive briefings on the region from USME staff and meet with importers, distributors and retailers in the region. The group will also travel to Europe for briefings on the market potential of the EU region and tours of several meat processing plants and livestock operations.
Representatives from the Cattlemen's Beef Board, United Soybean Board, Illinois Corn Marketing Board, Iowa Corn Growers Association/Iowa Corn Promotion Board, Nebraska Corn Board, Montana Beef Council and Merck Animal Health are participating in the trip.
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