God Made a Farmer Commercial Gets Attention
USA Today's Super Bowl Ad Meter has gauged consumer reaction to Super Bowl advertisements for 25 years. This year - adults across the country could pre-register to be part of the panel to rank the ads. The Dodge Ram ad featuring the late radio broadcaster Paul Harvey's tribute to U.S. farmers came in third. While it may not have found a spot in the newspaper's top five - another commercial of interest to the ag industry aired at the very beginning of the Super Bowl. The commercial from HumaneWatch dot org highlighted the deceptive fundraising practices of the Humane Society of the United States. It criticized HSUS for primarily using dogs and cats in its commercials while giving less than one-percent of the funds it raises to local, hands-on pet shelters. In the commercial - Max the dog pointed out the "D" charity rating HSUS has received from the American Institute of Philanthropy and advised viewers to give to their local animal shelter to help pet shelters.