Kimball County’s Tourism Director says she’s very pleased county officials have committed to supporting the operations of the High Point Welcome Center for another year.
Jessica Rocha says the Kimball County Commissioners will continue funding for the visitor center, with a review of revenue, operations and promotional results to take place in January 2021.
Rocha tells KNEB News she has a number of ideas on generating more impact by the center and it’s staff, and proving the value of the operation, not only locally but also across the Panhandle and the entire state. “There really is a lot we could do, and I’ve talked with our Economic Development Director Amy Sapp, and she has a lot of really good ideas as well,” says Rocha. “I am looking forward to working with all the counties around us, everyone that’s part of the WNTC (Western Nebraska Tourism Coalition). I think there’s more we can do for them, and any contributions or advertising with us will make a difference showing the Commissioners we’re here to make a difference.”
Rocha says her office is looking at various methods to better track how the center gets travelers off Interstate 80, perhaps special coupons or a passport involving attractions in the Panhandle and other parts of the state.
Rocha thanked Board Chair Larry Engstrom for his long-time and continued backing of the center, saying it was pivotal in gaining support of the rest of the Commissioners.